From 2019, this degree is also available at UCFB Etihad Campus with the teaching location of Manchester Sports Village, Belle Vue.

Degree overview

This programme is ideal for those looking for experience and understanding of the world of business and sport and to develop as a manager. It provides a unique learning experience and the opportunity to live, learn and develop within the live operations of a professional sports environment by our UEFA qualified coaches, some of whom have previously coached at the academies of leading Premier League clubs. This allows engagement and understanding across areas such as rehabilitation, physiotherapy, player acquisition and analysis. Studies will focus on the broad concepts involved in the sport business and surrounding industries.

This course is available with a Foundation year for those who do not meet main entry requirements. Please see ‘Modules’ and ‘Entry Requirements’ sections on this page for further information, including UCAS codes.

BA (Hons) Sports Business & Coaching

 

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Degree content

You will develop your understanding of sports as a business and combine the opportunity to improve your coaching skills, long term athlete development and coaching pathways. You will explore different techniques for analysing performance including notational analysis and the use of technology to improve performance.

You will cover high performance coaching, with the opportunity to become a qualified STATS analyst; STATS is the global leader in sports analysis software. You will examine elite sports performance, gain an insight into leadership and management skills and develop an understanding of physical education and pedagogical issues.

Degree Specification Documents and Information

Graduates of the BA (Hons) Sports Business & Coaching degree will be awarded degrees by our esteemed academic partner institution, Bucks New University. 

Benchmark statements

UCFB degrees fall under three subject benchmark statements – Business and Management (2015); Events, Hospitality, Leisure, Sport & Tourism (2016); and Psychology (2016). Visit the QAA website to access each of these benchmark statements.

Download programme specification

Please click here to download the BA (Hons) Sports Business & Coaching programme specification documentation.

Alumni Josh Arnold

The skills that I learnt during my degree throughout all the different units really helped me, such as talent identification, and coaching specific units where I’ve learnt how to handle different age groups.

Josh ArnoldUCFB graduate and Sports Coach at Aldro Prep School for Boys

Modules

Foundation year
Preparing for Success in Higher Education

This module enables students to develop self-awareness and to identify those personal qualities, attributes and skills required for successful progression to Level 4 academic study.

The module provides students with the opportunity to reflect on their existing abilities, and to further develop key academic and study skills.

Employability & Enterprise

This module allows students to learn about employment prospects in their chosen area of interest. This includes research about what employers are looking for in future recruits – including technical skills, transferable skills, personal attributes and business awareness – as an important pre-cursor for being able to present themselves effectively to employers using a CV, application form, social media networking and during a job interview.

Students will also develop entrepreneurial skills, being able to formulate a properly evidenced proposal to address the needs of identified consumers, for example, some innovation, service improvement or new business opportunity. They will be able to pitch their idea in a professional manner and using a range of appropriate visual aids.

Project

This module provides students with the opportunity to analyse a problem that relates to their specialist subject area, making use of information gathered from various sources using different methods and strategies.

Once the problem is fully understood, as well as the requirements and expectations of the stakeholders, a project can then be planned and completed in a structured manner in order to implement some intervention to bring improvements and benefits to the inspected situation.

Throughout, students will be required to effectively communicate and report their progress with their project, and make use of the advice and guidance provided by an appropriate project supervisor.

First Year

Semester 1

Understanding Sports Business

The contemporary sport industry has embraced a number of dynamic innovations used in other sectors, helping to transform both its management and administration, steering it in a more professional manner in some aspects of sport, yet not others.

Growing revenue has taken on increasing importance yet some sports still have issues with the media monopoly of others. Resistance to change, amateur practices and poor treatment of some players remain within the industry. You will explore these and other key issues through examining how the core parts of the business (marketing, finance, the media, sponsorship, event management, leadership and HR) operate. You will analyse the development of sport and governance of both elite and grassroots organisations.

Fundamentals of Coaching

This module will enable you to develop awareness and understanding of the key fundamentals and principles of sports coaching, integrating theory with practice and sharing knowledge and understanding through discussion and debate.

The practical element of coaching will allow you to gain experience in and an understanding of the cognitive process of coaching. You will learn what a coach needs to function effectively and safely in a variety of situations, developing reflective skills and identifying which theories are most applicable when working in a specific coaching context. You will learn how to reflect on and evaluate your own strengths and weaknesses and develop a plan to improve both your technical and behavioural skills relevant to a career in the coaching industry.

Semester 2

Understanding Football Fans & Customers

This module examines our understanding of the football and sports consumer, their motivations, the difference between a ‘fan’ and a ‘customer’, and their level of involvement in purchasing decisions.

You will examine the unique relationship between the fan and the team and consider the growing number of supporter led organisations and their influence on the national game. In collaboration with other students, you will carry out market research using both primary and secondary research techniques to look at the characteristics of a football fan and their decision-making process, conducting research for the benefit of the sport and its interested parties.

Coaching in the Community

This module will develop your core understanding of sport in community projects. You will particularly explore the role of community-based youth sport initiatives and how these are conducted.

Coaching theory will be applied to age- and ability-related practical sessions and you will learn how to support and engage community groups via sport. You will also develop a clear understanding of your own strengths and weaknesses in relation to working with diverse demographic groups.

Second Year

Semester 1

Entrepreneurship

This module will help you to understand what is needed to be an entrepreneur in the sports industry. You will undertake a range of exercises to evaluate your entrepreneurial attributes, and will work to identify ways in which to enhance these attributes. You will have the opportunity to write a professional-quality business plan.

Talent Development

You will critique the literature and evidence behind the different types of talent and the predictors of talent across a range of sports. You will evaluate a variety of different performance pathways that exist across sports and within other countries.

This will allow you to evaluate key predictors of talent within a chosen sporting field and moreover have the appreciation to apply key theories of talent development and critically analyse talent development pathways. Furthermore you will examine the support mechanisms which aid the development of sporting ability and skills that help to fulfil young people`s potential.

Semester 2

Research Methods

The aim of this module is to provide the student with an understanding of research principles, a range of quantitative and qualitative research methodologies and appropriate analysis for these. This will enable the student to develop the research skills and knowledge necessary to undertake an independent research project. Students will be provided with support in developing their writing style to incorporate citations and make use of referencing.

They will be introduced to Academic Journals and will use these to inform their understanding of the research approaches used in the sector. This will also serve to familiarise the learners with the role of Journals in their wider study. The final aspect of this module will introduce hypothesis testing, with learners making use of a computer package to undertake simple statistical tests commonly used within their subject area.

Events Planning

This module aims to provide students with a theoretical and practical understanding of planning, participating, organising and operating an event. Special events in the modern sports, hospitality and entertainment industries take place in a wide variety of arenas and contexts (i.e. different sports/activities such as football, rugby, ultimate fighting championship, event launches, after dinner speaking and awards ceremonies).

There are considerable logistical elements and potential problems which must be considered in the planning process. This module provides students with a theoretical knowledge of event planning and management theory which is then applied to the practical task of managing, funding/resourcing an industry related event.

Third Year

Semester 1

High Performance Coaching

This module will give you critical insight into how psychology, physiology, strength and conditioning, and performance analysis impact on performance at the highest level. The module will follow an interdisciplinary approach to high performance coaching across a range of sports, allowing for the application of theory to practice.

You will synthesise theory and evidence-based practice to evaluate appropriate training programmes and critically analyse existing approaches to high performance coaching. You will critically analyse (through observation and delivery) current practices in order to develop the skills and knowledge to aid the development of high performance athletes. Furthermore you will explore the key issues that surround the high performance sports coaching environment.

Applied Reflective Practice

Using leadership and management as central themes you will learn how to critically appraise relevant theory and research in order to develop your own actions, behaviours and characteristics pertinent to a career as a sport, business or coaching manager.

The module provides an opportunity to reflect on your own approach to leadership and management skills and behaviour and to critically analyse the impact of this in an applied setting benchmarking such approaches against tested relevant academic frameworks. You will learn how to evaluate and apply managerial and leadership theory to practice, and will have the opportunity to produce an evidenced-based personal development plan to improve your own management and leadership behaviours.

Semester 2

Research Project

This module aims to provide students with the opportunity for independent learning through the completion of an individual, extended research project. The project requires a high level of individual application and commitment to research and enquiry. It provides students with the opportunity to identify, reflect upon and explore a topic that has implications for their own professional development.

Performance Analysis

This module aims to provide a framework where sports coaches can apply technological advancements to enhance the analysis of sports performers. They will develop techniques to evaluate sports performance, particularly technical, tactical and physiological analysis.

This will include a review of pertinent scientific elements of training and performance. Furthermore, the role of self-awareness and personal reflection will be explored to allow the students to be able to action plan effectively.

Entry requirements 

Applications are welcomed from students with a genuine passion and ambition to work in the football and sports industries.

With Foundation Year
UCAS codes
  • UCFB Wembley course code: SBCF
  • Institution: U10
  • Campus: W
Requirements

The minimum academic requirement for the degree course with Integrated Foundation Year is a 64 UCAS point score under the new UCAS tariff system for 2019 entry.

Other minimum requirements

Applicants will normally have achieved one of the following:

  • A Levels with DDE or higher
  • A BTEC Extended diploma grade MPP
  • A BTEC Diploma grade MM
  • A combination of BTEC and A-Level qualifications

Applicants are also expected to hold a GCSE grade C in Maths or English.

To be considered eligible for the programme, applicants must have completed at least two years of post-secondary education or work experience.

Applicants applying without the minimum required UCAS points can still be considered on a case by case basis and may be requested to attend an interview and assessment prior to receiving an offer.

International applicants will be asked to achieve IELTS for UKVI at grade 6.0 overall or above.

Enquiries are encouraged from anybody who does not meet the above criteria but would like to be considered for the programme. Please email admissions@ucfb.com for further advice.

Three Year Degree
UCAS codes
  • UCFB Wembley course code: SBC1
  • Institution: U10
  • Campus: W
Requirements

The minimum academic requirement for this degree course is a 96 UCAS point score under the UCAS tariff system for 2019 entry.

Other minimum requirements

Applicants will normally have achieved one of the following:

  • A minimum of 2 A Levels including two C grades
  • A BTEC Extended diploma grade MMM
  • A BTEC Diploma grade DD
  • A combination of BTEC and A-Level qualifications with at least two C graded A levels or Merit graded BTEC equivalents.
  • International Baccalaureate (minimum of 28 points)
  • An Advanced GNVQ in an appropriate subject at Distinction level
  • An Access Course: minimum of 60 credits, including at least 45 at Level 3
  • An equivalent level 3 qualification

Applicants should have a strong GCSE profile, including English at Grade 4 or Grade C, or equivalent and Maths at Grade 4 or Grade C (specifically for Football Business & Finance, Sports Business & Sports Law and Sport Psychology).

Other equivalent qualifications, including those from your own country, will be considered for entry.

Applicants for whom English is a second language will need a valid Academic IELTS certificate with an overall score of 6.0 with no lower than 5.5 in each component for entry on to a degree programme (Level 4).

All qualifications are subject to approval by the UCFB Admissions team, based on UKVI requirements.

We also welcome applications from mature students who may not possess the above qualifications but may have relevant experience.

All applicants are expected to demonstrate a strong interest in understanding both sports business and coaching. Students will need to be able to synthesise and translate theory and knowledge from a variety of business and coaching disciplines to aid sportsmen and women achieve their potential and maximise their performance.

Entry with advanced standing

Students are normally expected to start at Level 4, but can be admitted to any level of the course which is considered suitable, after portfolio review and interview, using the Credit Accumulation and Transfer Scheme (CATS). Under this arrangement, a student may apply to have previous academic credits or other learning or experience taken into consideration. Such applications are considered by the Faculty CATS committee and must be supported by the Academic Department.

Career prospects

Career prospects for graduates of the BA (Hons) Sports Business & Coaching degree programme at UCFB are diverse, ranging from coaching at grass roots to high performance level within your chosen sport. The programme also provides students with the skills and competencies to rise to senior managerial roles within the sports business and coaching world due to the management aspect of the degree.

The UCFB Employability & Enrichment programme

Over 90% of UCFB graduates are in employment within six months of graduating and almost two-thirds of them work within the global sports industry.

At UCFB we bridge the gap between education and business, allowing a unique approach to education. We provide two curricula; the academic curriculum which encompasses exams and coursework and the Employability & Enrichment programme – a three year journey of professional and personal development.

This provides access to best-in-class industry guest speakers, additional qualifications and exceptional opportunities to apply for work experience placements to ensure our students graduate as well-rounded, empowered professionals.

Find out more about your career journey at UCFB

UCFB Award In Football & Sports Leadership
Global Insight Series

Launching in 2019, the UCFB Global Insights Series is an elite on-campus and online networking and thought leadership series.

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Employer Endorsement

The UCFB students we have taken on have been working incredibly well, picking up on and developing their new skills rapidly, and have become an important part of the team in a very short space of time. They are personable, hardworking and dedicated and we are happy to have found such brilliant students.

Freyja Talbott-HaworthEvents Coordinator at The Football Association
UCFB graduate and Girls’ Regional Talent Club Coach at Blackburn Rovers Jemma Entwistle

During her time as a BA (Hons) Sports Business & Coaching student at UCFB, Jemma undertook a number of coaching work placements to bolster her CV and knowledge ahead of graduating and following her goal of being a full-time coach.

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Jemma Entwistle
Student profile Georgina Slawinski

UCFB students are working together on a unique project to help develop C&K Basildon Ladies FC after a period of turmoil at the club.

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Georgina Slawinski

Fees

UK/EU students

UK/EU tuition fees for 2019

£9,250 per year
Apply now
International students

International tuition fees for 2019

£14,250 per year
Apply now
Additional information about fees and costs

Visit our dedicated page about fees and student finance.

Additional costs

The provision of a facility or service including accommodation may be subject to an additional charge (i.e. separate from tuition fees). Where this is the case, we will make this clear in advance and payment for such service shall be made in accordance with any additional contract made between you and UCFB.

In some instances, optional Employability & Enrichment activities provided by UCFB may carry an additional cost for participants (e.g. qualifications with external certification such as FA Coaching Badges). Any additional costs will be provided to students in advance of any such sessions running.

Students will be required to purchase UCFB branded kit for their studies, which costs £120-150. UCFB students may also be asked for an additional contribution fee of £10-20 for trips.

UCFB Award in Football and Sports Leadership

At UCFB we are dedicated to maximising the career opportunities of all of our students. This is why we offer unparalleled opportunities beyond the learning environment, enhanced by exclusive partnerships with some of the biggest and most influential names and organisations in world sport.

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