From 2019, this degree is also available at UCFB Etihad Campus with the teaching location of Manchester Sports Village, Belle Vue.

Degree overview

On this degree programme, students will learn a range of digital and social media skills which enable sports journalists to tell stories across a range of platforms to reach a global audience.

This course is available with a Foundation year for those who do not meet main entry requirements. Please see ‘Modules’ and ‘Entry Requirements’ sections on this page for further information, including UCAS codes.

BA (Hons) Multimedia Sports Journalism


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Degree content

Traditional print and broadcast sport journalism, while still powerful communications platforms, are being forced to adapt and change in order to survive in a new and rapidly-developing media environment. As a result, sport journalists are now expected to develop a range of digital and social media skills which enable them to tell a story across a number of platforms in order to reach a wider, often global, audience.

Students should graduate with a detailed understanding of social and digital sports media, media law and ethics, broadcast journalism, television production, online journalism and contemporary issues in sport media, among other key, relevant topics.

This degree aims to provide students with all the necessary skills and theoretical understanding to succeed in this new and exciting media age.

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Degree specification documents and information

Graduates of the BA (Hons) Multimedia Sports Journalism degree will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Benchmark statements

UCFB degrees fall under three subject benchmark statements – Business and Management (2015); Events, Hospitality, Leisure, Sport & Tourism (2016); and Psychology (2016). Visit the QAA website to access each of these benchmark statements.

Download programme specification

Please click here to download the BA (Hons) Multimedia Sports Journalism programme specification documentation.

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Be patient, and if you want to be a coach, journalist, marketer, lawyer or chief executive, learn the skills and someone will pay you to do it.

Alexander BrownUCFB graduate and Video Producer at The Football Association


Foundation year
Preparing for Success in Higher Education

This module enables students to develop self-awareness and to identify those personal qualities, attributes and skills required for successful progression to Level 4 academic study.

The module provides students with the opportunity to reflect on their existing abilities, and to further develop key academic and study skills.

Employability and Enterprise

This module allows students to learn about employment prospects in their chosen area of interest. This includes research about what employers are looking for in future recruits – including technical skills, transferable skills, personal attributes and business awareness – as an important pre-cursor for being able to present themselves effectively to employers using a CV, application form, social media networking and during a job interview.

Students will also develop entrepreneurial skills, being able to formulate a properly evidenced proposal to address the needs of identified consumers, for example, some innovation, service improvement or new business opportunity. They will be able to pitch their idea in a professional manner and using a range of appropriate visual aids.


This module provides students with the opportunity to analyse a problem that relates to their specialist subject area, making use of information gathered from various sources using different methods and strategies.

Once the problem is fully understood, as well as the requirements and expectations of the stakeholders, a project can then be planned and completed in a structured manner in order to implement some intervention to bring improvements and benefits to the inspected situation.

Throughout, students will be required to effectively communicate and report their progress with their project, and make use of the advice and guidance provided by an appropriate project supervisor.

Foundation in Media Practice

The module provides students with the foundations of a range of concepts, models and practical skills related to the sports media industry. This module will introduce students to the basic skills, roles and responsibilities of the media.

* Modules listed above may vary depending on changes to the syllabus.

First Year

Semester One

Principles of Sports Journalism

This module introduces you to the key skills of a sports reporter, focusing on match reporting. Although underpinned by theory, the module is primarily practice-based. The learning process is developed within a mock news-room environment, supported by formal lectures, one-to-one and group tutorials, and attending a live sporting event – most likely a football match. You will learn to write match previews, live blogs and tweets, full-time match reports on the whistle, quotes-led reports post-match, and to develop post-match news angles. This will be assessed via a portfolio which includes examples of the above.

History of Sporting Venues & Events

This module introduces the history and development of sport and its place in British society. This will be achieved through a detailed study of case studies about the use of Wembley stadium, with particular reference to football, from its origins as a sporting venue to its current iconic role as a multi-purpose sports and entertainment venue. Wembley has been Britain’s premier venue for major sports events for a century and has witnessed many landmark occasions that reflect social and cultural change. Wembley is also home to The Football Association, the English body that codified football, and has hosted a range of international and mega-events in sport and entertainment.

Semester Two

Media Law & Ethics

This module covers the topics of media law and ethics, and how they control and influence the work of journalists and the media, with specific reference to the sports media and football. As digital technology increasingly affects both the speed of news delivery across a range of platforms, so too does the scrutiny of media behaviour. You will learn how diverse coverage of sport activity is used to entice audiences, entertain, promote, market and sell, and how it is used in launching and creating specialist media sectors. You will learn about the legal and ethical framework within which a sports journalist must operate, taking into account OFCOM regulation and the Editors Code of Practice.

Social & Digital Sports Media

This module considers the evolving digital environment and allows students to develop an understanding of how new technologies are used in, and impact upon, today’s media industry.

Students will be encouraged to explore how social and digital media can be used as news-gathering and information research tools and also as a means of publishing work suited to a range of audiences within an ethical and legal framework.

Students will develop a theoretical understanding of the adaptation of conventional skills to meet the demands of the digital age while expanding practical skills to enable them to work professionally in the digital arena.

* Modules listed above may vary depending on changes to the syllabus.

Second Year

Semester One

Practising Sports Journalism

This module develops students’ knowledge, understanding and skills in sports journalism, focusing on sports news and features. Drawing on established theories and practice of news journalism, students will apply their knowledge in a sports context.

Students will deepen their awareness of how sports news agendas are driven as much by what happens off the playing field as on it. Students will develop a “news sense” beyond sport, to enable them to produce content for the sports desk as well as the news desk. This will include developing a knowledge and understanding of key sporting bodies such as the FA, FIFA and the IOC.

This module will increase students’ understanding of what makes a good sports news story. Assessment will be through a sports news story and a topical sports feature.

Broadcast Journalism

This module introduces students to broadcast journalism, television and radio. Storytelling within the broadcast media is powerful and can shape public opinion, but with that comes ethical and intellectual responsibility. The importance of balanced and accurate stories will be explained across the module.

Students will be taught the practical skills of broadcast production, reflecting current advances within the broadcast profession. With the growth of 24-hour sport channels and web streaming, the opportunities in broadcast journalism have expanded and students need to be prepared for the challenges of a fascinating and exciting future. In order to succeed in this competitive field, it is vital to be multi-skilled as broadcast professionals are often expected to be able to research, write, shoot and edit their own content. This module will teach students how to operate industry-standard television cameras, audio recorders and editing software. Students will learn to structure their work in a logical and coherent manner and produce TV and radio news assignments for clearly defined sport audiences. Assessment is via a portfolio of TV and radio packages. The radio assignment will take the shape of a match report, which will combine the student’s writing skills with the ability to conduct journalistically-strong and relevant post-match interviews.

Students will also be introduced to the growing importance of smartphone journalism, as well as the ethics of broadcast regulation, in particular the impact of the Ofcom Code on the broadcast journalism profession. Their knowledge of broadcast ethics will be assessed in a summative essay. By the end of this module, students will have received a comprehensive introduction to broadcast journalism.

Semester Two

Research Methods

The aim of this module is to provide the student with an understanding of research principles, a range of quantitative and qualitative research methodologies and appropriate analysis for these. This will enable the student to develop the research skills and knowledge necessary to undertake an independent research project. Students will be provided with support in developing their writing style to incorporate citations and make use of referencing.

They will be introduced to Academic Journals and will use these to inform their understanding of the research approaches used in the sector. This will also serve to familiarise the learners with the role of Journals in their wider study. The final aspect of this module will introduce hypothesis testing, with learners making use of a computer package to undertake simple statistical tests commonly used within their subject area.

Television Production

This module builds upon the skills acquired in Broadcast Journalism, and will allow students to create more advanced TV sports news stories. In pairs, students will demonstrate journalistic skill and rigour in gaining access to a sports news story; they will develop, film, write, present, narrate and edit the news story into a TV sports new package (CW1). This practical process will help them understand the importance of multi-skilled broadcast professionals in the industry today.

These stories will then be showcased in a TV studio show at the end of the module to which they will also contribute (CW2). This studio production will be their second assessed piece of practical coursework on this module. In groups, students will originate the look and content of the sports television programme that will contain four pre-recorded sports news stories (from CW1 above). Students will have individual roles within this ‘as live’ studio production including presenter, producer, floor manager, autocue operator and assistant director. The studio production will be assessed as per a carefully constructed marking grid that will reflect the following criteria:

• Choice of sports news content

• Production skills

• Journalistic and ethical rigour during content creation

• Good timekeeping

• Attendance and effective participation within the team

• Attention to deadlines

• Successful completion of role within production to standard required

This studio production process will further emphasise the importance of multi-skilled broadcast professionals within the industry as the digital media landscape changes and more localised, smaller-budget television news channels appear.

To demonstrate a contextualised understanding of this, students will also submit a 1,500 reflective essay referring directly to their roles and experiences within both the production of the news item and the more layered television studio project. They will reveal an understanding of the various production roles in programme-making and a recognition of the importance of being multi-skilled within the modern media environment.

* Modules listed above may vary depending on changes to the syllabus.

Third Year

Semester One

Professional Practice Portfolio

This module is based around a work placement. Under the supervision of a lecturer, you are encouraged to demonstrate initiative by acquiring your own work placement and establishing contacts within the media industry; but the lecturer, who will already have extensive industry experience, will help and guide you through the process. You will also have the opportunity to gain work experience on a sports news website designed specifically for UCFB students where you will

have an active role within the editorial team and create original content. You are asked to write a reflective journal that critically relates your work experience to your study on your chosen degree and training. You will accompany this with the production of a portfolio which will include: a literature review on your chosen field within the media; a consideration of relevant professional and ethical concerns and samples of your work. This will enable you to showcase your skills and knowledge as well as your ability to extract information from a variety of primary and secondary sources. The aim of all this is to help in your search for employment in your chosen profession.

Sports Public Relations & Communications

This module complements the degree by introducing students to the objective, strategies and tactics employed by public relations staff. It provides a platform for those students looking to work in sports public relations and communications. They will be taught many of the relevant core skills required today in an industry which is ever-changing; PR disciplines which are employed across a variety of media platforms including preparing a media campaign and dealing with crisis management. The module is designed to equip students with an understanding of communication theories, as well as ethical issues within the industry which they can identify and apply when issues arise.

Semester Two

Research Project

This module aims to provide students with the opportunity for independent learning through the completion of an individual, extended research project. The project requires a high level of individual application and commitment to research and enquiry. It provides students with the opportunity to identify, reflect upon and explore a topic that has implications for their own professional development.

Contemporary Issues in Sports Media

This module introduces you to many of the challenging and complex contemporary issues that face journalists working in the rapidly-changing, and demanding, world of sport and the media. It will allow you to build and consolidate knowledge and understanding of these issues within the broad arena of sport, media and culture in a discursive manner that will underpin your work in sports media. You will be encouraged to research events, themes and issues that have affected the work of the sports media and, in some cases, changed the structure and administration of sport and the behaviour of journalists.

* Modules listed above may vary depending on changes to the syllabus.

Entry requirements

Applications are welcomed from students with a genuine passion and ambition to work in the football and sports industries.

With Foundation Year
UCAS codes
  • UCFB Wembley course code: MSJF
  • Institution: U10
  • Campus: W

The minimum academic requirement for the degree course with Integrated Foundation Year is a 64 UCAS point score under the new UCAS tariff system for 2019 entry.

Other minimum requirements

Applicants will normally have achieved one of the following:

  • A Levels with DDE or higher
  • A BTEC Extended diploma grade MPP
  • A BTEC Diploma grade MM
  • A combination of BTEC and A-Level qualifications

Applicants are also expected to hold a GCSE grade C in Maths or English.

To be considered eligible for the programme, applicants must have completed at least two years of post-secondary education or work experience.

Applicants applying without the minimum required UCAS points can still be considered on a case by case basis and may be requested to attend an interview and assessment prior to receiving an offer.

International applicants will be asked to achieve IELTS for UKVI at grade 6.0 overall or above.

Enquiries are encouraged from anybody who does not meet the above criteria but would like to be considered for the programme. Please email for further advice.

Three Year Degree
UCAS codes
  • UCFB Wembley course code: MSJ1
  • Institution: U10
  • Campus: W

The minimum academic requirement for this degree course is a 112 UCAS point score under the UCAS tariff system for 2019 entry.

Other minimum requirements

Applicants will normally have achieved one of the following:

  • A minimum of 2 A Levels including two C grades
  • A BTEC Extended diploma grade DMM
  • A BTEC Diploma grade D*D*
  • A combination of BTEC and A-Level qualifications with at least two C graded A levels or Merit graded BTEC equivalents.
  • International Baccalaureate (minimum of 30 points)
  • An Advanced GNVQ in an appropriate subject at Distinction level
  • An Access Course: minimum of 60 credits, including at least 45 at Level 3
  • An equivalent level 3 qualification

Applicants should have a strong GCSE profile, including English at Grade 4 or Grade C, or equivalent and Maths at Grade 4 or Grade C (specifically for Football Business & Finance, Sports Business & Sports Law and Sports Psychology).

Other equivalent qualifications, including those from your own country, will be considered for entry.

Applicants for whom English is a second language will need a valid Academic IELTS certificate with an overall score of 6.0 with no lower than 5.5 in each component for entry on to a degree programme (Level 4). For applicants who require a TIER 4 Student Visa you will need an ‘IELTS for UKVI’ certificate.

All qualifications are subject to approval by the UCFB Admissions team, based on UKVI requirements.

We also welcome applications from mature students who may not possess the above qualifications but may have relevant experience.

All applicants will be expected to demonstrate a specific interest in their preferred area of study and should have a commitment to engaging with the subject through the academic programme and our complementary curriculum involving high profile guest speakers, master classes and short course opportunities.

Entry with advanced standing

Students are normally expected to start at Level 4, but can be admitted to any level of the course which is considered suitable, after portfolio review and interview, using the Credit Accumulation and Transfer Scheme (CATS).

Under this arrangement, a student may apply to have previous academic credits or other learning or experience taken into consideration. Such applications are considered by the Faculty CATS committee and must be supported by the Academic Department.

Career prospects

Career prospects for graduates of the BA (Hons) Multimedia Sports Journalism degree programme at UCFB include roles such as a sports reporter for a local newspaper; a dedicated sporting website; a regional television station or a regional radio station. Opportunities also exist within the media offices of sports organisations.

The UCFB Employability & Enrichment programme

Over 90% of UCFB graduates are in employment within six months of graduating and almost two-thirds of them work within the global sports industry.

At UCFB we bridge the gap between education and business, allowing a unique approach to education. We provide two curricula; the academic curriculum which encompasses exams and coursework and the Employability & Enrichment programme – a three year journey of professional and personal development.

This provides access to best-in-class industry guest speakers, additional qualifications and exceptional opportunities to apply for work experience placements to ensure our students graduate as well-rounded, empowered professionals.

Find out more about your career journey at UCFB

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Employer Endorsement

We’ve been really impressed with the performance of the students we’ve had working with us over the last few months and are looking to employ some of them full time once they have finished their studies. Working with Danny and his Employment & Enrichment team has been really easy and he’s been great at getting us candidates with relevant experience and skill sets.

Claire NormanHR Manager at Dugout
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UK/EU students

UK/EU tuition fees 2019

£9,250 per year
Apply now
International students

International tuition fees 2019

£14,250 per year
Apply now
Additional information about fees and costs

Visit our dedicated page about fees and student finance.

Additional costs

The provision of a facility or service including accommodation may be subject to an additional charge (i.e. separate from tuition fees). Where this is the case, we will make this clear in advance and payment for such service shall be made in accordance with any additional contract made between you and the University.

In some instances, optional Employability & Enrichment activities provided by UCFB may carry an additional cost for participants (e.g. qualifications with external certification such as FA Coaching Badges). Any additional costs will be provided to students in advance of any such sessions running.

Students may need to buy a storage device, such as an SD card, to host their material in the broadcast modules in year two of the course. Costs for a SD or similar depend on the memory size. A typical 32GB card will cost around £10.

UCFB Award in Football and Sports Leadership

At UCFB we are dedicated to maximising the career opportunities of all of our students. This is why we offer unparalleled opportunities beyond the learning environment, enhanced by exclusive partnerships with some of the biggest and most influential names and organisations in world sport.

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