Degree overview

On this programme you will explore facets of media communications and develop understanding of the relationships between industry stakeholders. You will also gain contextual insight into how public relations and journalism relate to the business of sport.

This course is available with a Foundation year for those who do not meet main entry requirements. Please see ‘Modules’ and ‘Entry Requirements’ sections on this page for further information, including UCAS codes.

BA (Hons) Football Business & Media


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Degree content

UCFB brings senior figures from organisations such as Sky, BBC, ITV, talkSPORT and governing bodies to work with our students and provide them with important insights in to how the media really works in order to supplement the teachings from UCFB’s own industry professionals and experienced media academics.

The media pathways explore the many facets of media communications and develop your understanding of the interconnected relationship between industry stakeholders. You will also gain an understanding of football business and media by introducing international football business models and management concepts, business planning, contemporary issues and public relations events strategy. There will be opportunities to develop your practical application of how football brands communicate to their audiences through PR related activity.

Degree Specification Documents and Information

Graduates of the BA (Hons) Football Business & Media degree will be awarded degrees by our esteemed academic partner institution, Bucks New University. 

Benchmark statements

UCFB degrees fall under three subject benchmark statements – Business and Management (2015); Events, Hospitality, Leisure, Sport & Tourism (2016); and Psychology (2016). Visit the QAA website to access each of these benchmark statements.

Download programme

Please click here to download the BA (Hons) Football Business & Media programme specification documentation.


Please click here to download the BA (Hons) Football Business & Media programme specification documentation.

Conor Creamer, Sky Sports

I’ve long believed that in order to maximise your potential and become the best in your chosen field, it is crucial that you surround yourselves with the industry’s best and UCFB offers precisely that.

Connor CreamerUCFB graduate and Journalist at Sky Sports


Foundation year
Preparing for Success in Higher Education

This module enables students to develop self-awareness and to identify those personal qualities, attributes and skills required for successful progression to Level 4 academic study.

The module provides students with the opportunity to reflect on their existing abilities, and to further develop key academic and study skills.

Employability & Enterprise

This module allows students to learn about employment prospects in their chosen area of interest. This includes research about what employers are looking for in future recruits – including technical skills, transferable skills, personal attributes and business awareness – as an important pre-cursor for being able to present themselves effectively to employers using a CV, application form, social media networking and during a job interview.

Students will also develop entrepreneurial skills, being able to formulate a properly evidenced proposal to address the needs of identified consumers, for example, some innovation, service improvement or new business opportunity. They will be able to pitch their idea in a professional manner and using a range of appropriate visual aids.


This module provides students with the opportunity to analyse a problem that relates to their specialist subject area, making use of information gathered from various sources using different methods and strategies.

Once the problem is fully understood, as well as the requirements and expectations of the stakeholders, a project can then be planned and completed in a structured manner in order to implement some intervention to bring improvements and benefits to the inspected situation.

Throughout, students will be required to effectively communicate and report their progress with their project, and make use of the advice and guidance provided by an appropriate project supervisor.

Foundation in Media Practice

The module provides students with the foundations of a range of concepts, models and practical skills related to the sports media industry. This module will introduce students to the basic skills, roles and responsibilities of the media.

First Year

Semester 1

Understanding Football Business

The football business is a constantly growing global industry because of its increased popularity and revenues. The unique role that clubs play in society creates an environment that distinguishes the football business from other industries.

Administrators of the game need to respect and retain both its spirit and the impact of contemporary issues on its global operations. You will learn how different factors have influenced the development of the football business. Applying basic business theories, you will begin to understand the framework within which all football-related institutions coexist and the decision-making process of clubs, players, agents, governing bodies and other stakeholders.

The impact of the external environment, the supporters, ownership models of clubs and social context which has shaped the game will also be considered.

Principles of Sports Media

This module provides students with an understanding of the multi-faceted world of sports media and an appreciation of how the modern media relates to sport and the business of sport.

Sport plays a major role across all media platforms, including print, broadcast and online, and operates at multiple levels: as a source of content, as a competitive business tool in the pursuit of audiences, and as a forum and environment for social media discourse. Students will examine these at both practitioner and academic levels, gaining practical and theoretical knowledge of relevant skills and techniques.

Semester 2

Understanding Football Fans & Customers

This module examines our understanding of the football and sports consumer, their motivations, the difference between a ‘fan’ and a ‘customer’, and their level of involvement in purchasing decisions.

You will examine the unique relationship between the fan and the team and consider the growing number of supporter led organisations and their influence on the national game. In collaboration with other students, you will carry out market research using both primary and secondary research techniques to look at the characteristics of a football fan and their decision-making process, conducting research for the benefit of the sport and its interested parties.

Social & Digital Sports Media

This module considers the evolving digital environment and allows students to develop an understanding of how new technologies are used in, and impact upon, today’s media industry.

Students will be encouraged to explore how social and digital media can be used as news-gathering and information research tools and also as a means of publishing work suited to a range of audiences within an ethical and legal framework.

Students will develop a theoretical understanding of the adaptation of conventional skills to meet the demands of the digital age while expanding practical skills to enable them to work professionally in the digital arena.

Second Year

Semester 1

International Football Business Analysis

This module examines football organisations from a functional perspective, considering the roles, operations and challenges impacting on the international business environment. The purpose of the module is to help you to become more familiar with key business functions and indicators of the different football associations and leagues around the world and their connection with their respective business environments.

Broadcast Journalism

This module introduces students to broadcast journalism, television and radio. Storytelling within the broadcast media is powerful and can shape public opinion, but with that comes ethical and intellectual responsibility. The importance of balanced and accurate stories will be explained across the module.

Students will be taught the practical skills of broadcast production, reflecting current advances within the broadcast profession. With the growth of 24-hour sport channels and web streaming, the opportunities in broadcast journalism have expanded and students need to be prepared for the challenges of a fascinating and exciting future.

In order to succeed in this competitive field, it is vital to be multi-skilled as broadcast professionals are often expected to be able to research, write, shoot and edit their own content. This module will teach students how to operate industry-standard television cameras, audio recorders and editing software. Students will learn to structure their work in a logical and coherent manner and produce TV and radio news assignments for clearly defined sport audiences. Assessment is via a portfolio of TV and radio packages. The radio assignment will take the shape of a match report, which will combine the student’s writing skills with the ability to conduct journalistically-strong and relevant post-match interviews.

Students will also be introduced to the growing importance of smartphone journalism, as well as the ethics of broadcast regulation, in particular the impact of the Ofcom Code on the broadcast journalism profession. Their knowledge of broadcast ethics will be assessed in a summative essay. By the end of this module, students will have received a comprehensive introduction to broadcast journalism.

Semester 2

Research Methods

The aim of this module is to provide the student with an understanding of research principles, a range of quantitative and qualitative research methodologies and appropriate analysis for these. This will enable the student to develop the research skills and knowledge necessary to undertake an independent research project. Students will be provided with support in developing their writing style to incorporate citations and make use of referencing.

They will be introduced to Academic Journals and will use these to inform their understanding of the research approaches used in the sector. This will also serve to familiarise the learners with the role of Journals in their wider study. The final aspect of this module will introduce hypothesis testing, with learners making use of a computer package to undertake simple statistical tests commonly used within their subject area.

Television Production

This module builds upon the skills acquired in Broadcast Journalism, and will allow students to create more advanced TV sports news stories. In pairs, students will demonstrate journalistic skill and rigour in gaining access to a sports news story; they will develop, film, write, present, narrate and edit the news story into a TV sports new package (CW1). This practical process will help them understand the importance of multi-skilled broadcast professionals in the industry today.

These stories will then be showcased in a TV studio show at the end of the module to which they will also contribute (CW2). This studio production will be their second assessed piece of practical coursework on this module. In groups, students will originate the look and content of the sports television programme that will contain four pre-recorded sports news stories (from CW1 above). Students will have individual roles within this ‘as live’ studio production including presenter, producer, floor manager, autocue operator and assistant director. The studio production will be assessed as per a carefully constructed marking grid that will reflect the following criteria:

  • Choice of sports news content
  • Production skills
  • Journalistic and ethical rigour during content creation
  • Good timekeeping
  • Attendance and effective participation within the team
  • Attention to deadlines
  • Successful completion of role within production to standard required

This studio production process will further emphasise the importance of multi-skilled broadcast professionals within the industry as the digital media landscape changes and more localised, smaller-budget television news channels appear.

To demonstrate a contextualised understanding of this, students will also submit a 1,500 reflective essay referring directly to their roles and experiences within both the production of the news item and the more layered television studio project. They will reveal an understanding of the various production roles in programme-making and a recognition of the importance of being multi-skilled within the modern media environment.

Third Year

Semester 1

Professional Practice Portfolio

This module is based around a work placement. Under the supervision of a lecturer, you are encouraged to demonstrate initiative by acquiring your own work placement and establishing contacts within the media industry; but the lecturer, who will already have extensive industry experience, will help and guide you through the process. You will also have the opportunity to gain work experience on a sports news website designed specifically for UCFB students where you will have an active role within the editorial team and create original content. You are asked to write a reflective journal that critically relates your work experience to your study on your chosen degree and training.

You will accompany this with the production of a portfolio which will include: a literature review on your chosen field within the media; a consideration of relevant professional and ethical concerns and samples of your work. This will enable you to showcase your skills and knowledge as well as your ability to extract information from a variety of primary and secondary sources. The aim of all this is to help in your search for employment in your chosen profession.

Public Relations Strategy

This module concentrates on the complexities of the range of issues, contexts and audiences facing organisations today. It recognises consumers’ and stakeholders’ growing awareness of the social contribution and impact of organisations, whether for profit or not for profit.

Students will build knowledge and skills in how to research the contexts and make recommendations for courses of action. Management will form a key aspect of this module – the management of internal and external relationships, crises, and corporate communications.

Semester 2

Research Project

This module aims to provide students with the opportunity for independent learning through the completion of an individual, extended research project. The project requires a high level of individual application and commitment to research and enquiry. It provides students with the opportunity to identify, reflect upon and explore a topic that has implications for their own professional development.

Contemporary Issues in Sports Media

This module introduces you to many of the challenging and complex contemporary issues that face journalists working in the rapidly-changing, and demanding, world of sport and the media.

It will allow you to build and consolidate knowledge and understanding of these issues within the broad arena of sport, media and culture in a discursive manner that will underpin your work in sports media. You will be encouraged to research events, themes and issues that have affected the work of the sports media and, in some cases, changed the structure and administration of sport and the behaviour of journalists.

Entry requirements

Applications are welcomed from students with a genuine passion and ambition to work in the football and sports industries.

With Foundation Year
UCAS codes
  • UCFB Wembley course code : FM1F
  • Institution: U10
  • Campus: W
  • UCFB Etihad Campus course code: FM1F
  • Institution: U10
  • Campus: E

The minimum academic requirement for the degree course with Integrated Foundation Year is a 64 UCAS point score under the new UCAS tariff system for 2017 entry.

Other minimum requirements

Applicants will normally have achieved one of the following:

  • A Levels with DDE or higher
  • A BTEC Extended diploma grade MPP
  • A BTEC Diploma grade MM
  • A combination of BTEC and A-Level qualifications

Applicants are also expected to hold a GCSE grade C in Maths or English.

To be considered eligible for the programme, applicants must have completed at least two years of post-secondary education or work experience.

Applicants applying without the minimum required UCAS points can still be considered on a case by case basis and may be requested to attend an interview and assessment prior to receiving an offer.

International applicants will be asked to achieve IELTS for UKVI at grade 6.0 overall or above.

Enquiries are encouraged from anybody who does not meet the above criteria but would like to be considered for the programme. Please email for further advice.


Three Year Degree
UCAS codes
  • UCFB Wembley course code: FM10
  • Institution: U10
  • Campus: W
  • UCFB Etihad Campus course code: FM10
  • Institution: U10
  • Campus: E

The minimum academic requirement for this degree course is a 96 UCAS point score under the UCAS tariff system for 2019 entry.

Other minimum requirements

Applicants will normally have achieved one of the following:

  • A minimum of 2 A Levels including two C grades
  • A BTEC Extended diploma grade MMM
  • A BTEC Diploma grade DD
  • A combination of BTEC and A-Level qualifications with at least two C graded A levels or Merit graded BTEC equivalents.
  • International Baccalaureate (minimum of 28 points)
  • An Advanced GNVQ in an appropriate subject at Distinction level
  • An Access Course: minimum of 60 credits, including at least 45 at Level 3
  • An equivalent level 3 qualification

Applicants should have a strong GCSE profile, including English at Grade 4 or Grade C, or equivalent and Maths at Grade 4 or Grade C (specifically for Football Business & Finance, Sports Business & Sports Law and Sport Psychology).

Other equivalent qualifications, including those from your own country, will be considered for entry.

Applicants for whom English is a second language will need a valid Academic IELTS certificate with an overall score of 6.0 with no lower than 5.5 in each component for entry on to a degree programme (Level 4). For applicants who require a TIER 4 Student Visa you will need an ‘IELTS for UKVI’ certificate.

All qualifications are subject to approval by the UCFB Admissions team, based on UKVI requirements.

We also welcome applications from mature students who may not possess the above qualifications but may have relevant experience.

All applicants will be expected to demonstrate a specific interest in their preferred area of study and should have a commitment to engaging with the subject through the academic programme and our complementary curriculum involving high profile guest speakers, master classes and short course opportunities.

Entry with advanced standing

Students are normally expected to start at Level 4, but can be admitted to any level of the course which is considered suitable, after portfolio review and interview, using the Credit Accumulation and Transfer Scheme (CATS). Under this arrangement, a student may apply to have previous academic credits or other learning or experience taken into consideration. Such applications are considered by the Faculty CATS committee and must be supported by the Academic Department.

Career prospects

This degree provides UCFB students with an insight into how public relations and journalism relate to the business of football and the wider sports industry with career opportunities as wide and varied as media and marketing manager, digital media executive, social media strategist, video service manager, videographer, football data analyst and match day commentator. Graduates have the ability to rise to senior managerial roles due to the management aspect of the degree.

The UCFB Employability & Enrichment programme

Over 90% of UCFB graduates are in employment within six months of graduating and almost two-thirds of them work within the global sports industry.

At UCFB we bridge the gap between education and business, allowing a unique approach to education. We provide two curricula; the academic curriculum which encompasses exams and coursework and the Employability & Enrichment programme – a three year journey of professional and personal development.

This provides access to best-in-class industry guest speakers, additional qualifications and exceptional opportunities to apply for work experience placements to ensure our students graduate as well-rounded, empowered professionals.

Find out more about your career journey at UCFB

UCFB Award In Football & Sports Leadership


Global Insight Series

Launching in 2019, the UCFB Global Insights Series is an elite on-campus and online networking and thought leadership series.

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Employer Endorsement

At Fresh Press Media, our aim is to help young people gain experience in the world of journalism and content creation and thanks to our partnership with the UCFB, we’ve been able to provide opportunities for students at the institution to work with us. We’ve been so impressed with the students, all of whom have been a credit to themselves and UCFB, and we are looking forward to working with more students in the future.

Ste HoareHead of Content at Fresh Press Media
UCFB graduate and Video Producer at The Football Association Alexander Brown

Filming England teams around the world, celebrating on the Wembley turf with his beloved Arsenal… it’s fair to say Alexander has made a great career for himself.

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Alexander Brown
Student profile Sarah Makki

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UK/EU students

UK/EU tuition fees 2019

£9,250 per year
Apply now
International students

International tuition fees 2019

£14,250 per year
Apply now
Additional information about fees and costs

Visit our dedicated page about fees and student finance.

Additional costs

The provision of a facility or service including accommodation may be subject to an additional charge (i.e. separate from tuition fees). Where this is the case, we will make this clear in advance and payment for such service shall be made in accordance with any additional contract made between you and the University.

In some instances, optional Employability & Enrichment activities provided by UCFB may carry an additional cost for participants (e.g. qualifications with external certification such as FA Coaching Badges). Any additional costs will be provided to students in advance of any such sessions running.

Students may need to buy a storage device, such as an SD card, to host their material in the broadcast modules in year two of the course. Costs for a SD or similar depend on the memory size. A typical 32GB card will cost around £10.

UCFB Award in Football and Sports Leadership

At UCFB we are dedicated to maximising the career opportunities of all of our students. This is why we offer unparalleled opportunities beyond the learning environment, enhanced by exclusive partnerships with some of the biggest and most influential names and organisations in world sport.

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